ABOUT RPARTNERS

OWNERS.   EXPERTS.   DYNAMIC.   CONNECTED.   RESULTS DRIVEN.
 

Photo Courtesy of Champagne’s Home Décor

LOCAL, NATIONAL, INTERNATIONAL

A privately held Marketing Business Development Firm, RPARTNERS experience spans over 30 years in Marketing, Sales, Publicity, Public Relations, Media Relations, Media, Events, Sponsorships, Partner Alliances, Promotions, Interactive Media and Graphics. RPARTNERS qualifies and selects its elite client roster - from large corporations to small privately held entities. We believe in delivering the highest level of expertise with direct ownership involvement.

HISTORY

RPartners was founded by Barbara Rossi-Bowers in Arizona in 1986 as “Rossi Partners Marketing & Public Relations” at the prestigious epicenter of Phoenix, located at 24th Street and Camelback. After 15 years in corporate marketing, public relations, business and sales development, The Scott Paper Corporation engaged Ms. Bowers to represent their interests in launching the first nationwide corporate “cause related marketing” program for the Scott Paper Corporation, which raised over $5million. Rossi Partners Marketing was launched as a full-service marketing firm and consistently ranked in the Top 5 Public Relations Firms in Arizona.

TODAY

By referral only. RPartners has evolved into a stealth business development boutique, shaping the images,  personal to professional, of business leaders, their vision and companies. A diverse client roster of highly respected organizations are represented through strategic marketing, budgeting and tracking mechanisms. We create results. Partners “own” each client engagement - from the idea and execution, to your accountable results.

THE TEAM

BARBARA BOWERS    PRESIDENT

Barbara Bowers represents a powerhouse of creative ideas, impeccable planning, contacts and resources. She is notably a leader in business development through sales, marketing, public relations and media, all fueled by the desire that anything is possible – with impeccable planning. Early in her career, she was touted as the youngest Fashion Direction of Bullock’s, held the position of Communications Director of the Apparel Center/Merchandise Mart in Chicago, was recruited by Westcor as the youngest female Marketing Director and was named to the post of Executive Director of United Cerebral Palsy, coordinating the annual ABC-TV telethons. Bowers was also recruited by Meredith Corporations’ CBS-TV unit, as its first Integrated Media Marketing Director. She launched Rossi Partners Marketing and Public Relations agency with a single prestigious client, Scott Paper Corporation. Today, RPartners has evolved into a partnership of experts, selecting client engagements throughout diverse business sectors.

HEIDI FOGLESONG    PARTNER

Heidi Fogelsong is a bi-lingual media celebrity and media consultant with an extensive career and expertise in radio, television and interactive media. Her career catapulted when she became a television broadcaster for the nightly news at KTVK-TV in Phoenix Arizona. For over a decade she captivated audiences and was a leader in evening news ratings. As springboard for her many talents, Heidi went on to host the FOX-10 morning news. Anxious to utilize her strength as one of the only bi-lingual broadcasters in the Valley, she founded Fogelsong Communications, specializing in producing and marketing Spanish programming, commercials and events nationwide. In 2000, she was invited to become part of a local top performing talk-radio by co-hosting “Heidi and Heywood”, working with radio celebrity Bill Heywood on Newstalk 550KFYI. Once again, KTVK Newschannel 3 invited her back, to host an upbeat daily lifestyle program, “Your life AtoZ”, which became the new marketing medium for companies and individuals to showcase their product or services with a highly rated television medium. And, as co-anchor of Arizona’s Afternoon News on News 923KTAR, she mastered the airwaves in both producing and content.

CAROLINE DEMERS    PARTNER

Ranked at the top of her graduating class at the prestigious British Columbia Institute of Technology in the Marketing Management and Communications Program, Ms. Demers has executed numerous Marketing, Events, Public Relations, and Graphic Design campaigns. In addition to developing all forms of client collateral materials, her forte in research, media analysis and planning is a crucial component of each client portfolio. Additionally, she has strong media relations tied to client publicity, campaigns and placement success. Caroline enjoys the most detailed event strategies, having assisted in producing numerous upscale events for Molina Fine Jewelry, Harley-Davidson, The Vancouver Lovers Ball, Monarch, Homeowners Financial Group USA, LLC and more.

JACK SULLIVAN    ASSOCIATE

Jack Sullivan of Sullivan Marketing and Communications has more than 35 years experience in graphic design, advertising and marketing. Prior to forming his studio in 1978, he was art and creative director for Young & Rubicam West (Los Angeles) supervising accounts: Club Med (Western Hemisphere), Dial Corp, Gallo Wines, Hyatt Regency Phoenix, McCormick Ranch, and The Arizona Republic Newspapers. Sullivan Marketing has completed projects for America West Airlines, American Express, Coffin & Trout Jewelers, Harley-Davidson, Daimler Chrysler-Jeep, ERA Real Estate, Figarelli Fine Art, JCB International Credit Card Co., Latin American Art Gallery, Miss America Organization, Molina Fine Jewelers, The Pederson Group, Ramada Hotels & International, UDC Homes, Villa Vera Resort & Tennis Club (Acapulco), and Westcor. Sullivan began his career working for advertising agencies and design studios in which he received numerous awards both locally and nationally - Best in the West, Addys, Clio Finalist, AIGA and Art Directors Club. Listed in Who’s Who in graphic design, as well as, part-time Instructor at Art Institute of Phoenix and Arizona State University, Jack Sullivan’s work has been published in numerous Graphic Design award publications.

CAROL BAKER    ASSOCIATE

Originally from Chicago, Carol Baker joined Westcor in their marketing administration division producing mall events, shows and vendor coordination for one of the country’s most noted developers. Recruited to assist with the national charity, United Cerebral Palsy, Ms. Baker assisted in development funding, events coordination and producing their nationally televised Telethon, with live feed from Arizona. The Street of Dreams organization headquartered in Seattle recruited Ms. Baker as their Regional Vice President to develop nationally recognized home shows that drove over 100,000 potential clients through each show. She was responsible for producing over 60 national shows. Additionally, Carol also has expertise in the film production industry with writing, producing, filming and editing single and multi-camera productions. At RPartners, Carol’s client specialty reigns in design, architecture, developers, retail, and real estate.

LAUREN ROSSI    INTERN

Ms. Rossi is responsible for scheduling, events planning and coordination, online file updates and publicity tracking. A graduate of Xavier College Prep, Lauren Rossi has worked in two family businesses since the age of 14, learning front and back office coordination. In addition to working during her high school years – from office to retail - she was a Varsity lettermen in Crew, rowing for Xavier College Prep. Ms. Rossi was selected as one of the first Nordstom’s Teen Board Members, Phoenix Honors Cotillion and a Scottsdale Board of Visitors Debutant. She is a psychology major at Arizona State University and Scottsdale Community College.

ALEX WELD    INTERN

Mr. Weld is responsible for development of marketing materials, proposal writing, online client research as well as target audience research and monitoring. A native of Bellevue, Washington, Mr. Weld attended Eastside Catholic High School where he lettered in Varsity track, football and was awarded the Scholar Athlete Award for highest GPA. He has interned at Isilon Systems in Seattle, created proposals and an online company store as well as initiated communications for Comcast, Paramount and Kodak. Today, he’s attending Arizona State University for a BIS Major in Marketing/Communications.