MARKETING CAMPAIGNS
 

HOMEOWNERS FINANCIAL GROUP USA, LLC. Full-Service Marketing
A little recognized mortgage banking firm, Homeowners Financial Group started with a 7 member partnership and 20 employees. RPartners was engaged to develop a long term, multi-dimensional marketing program which resulted in year over year increases in sales, new business partnerships, builder relationships, community programs, industry awards and higher industry rankings. The company won the coveted ACE AWARD, “Top 25 Fastest Growing Companies” in Arizona. Today, HFG has over 91 associates and has added 2 new offices.
HACIENDA HARLEY DAVIDSON, BUELL Sales Development
Harley-Davidson is one of the most recognized and trusted brands in history. Arizona has the most Harley dealerships in the country… competition is fierce. Hacienda Harley Davidson desired a bigger slice of the audience. RPartners developed a multi-media concept, the messages and budget to target specific buyer demographics as well as a systematic advertising program of print, 6-station radio blitz and movie theatre screens. The campaign resulted in an unprecedented 22% increase in bike sales. The Hacienda Harley-Davidson in Scottsdale Arizona earned their ranking as one of the Top 10 Dealers in the country.
NATIONWIDE INSURANCE Event & Sponsorship
Nationwide Insurance is the largest motorcycle insurance carrier in Arizona. RPartners was hired by Hacienda Harley Davidson to produce one of the single largest events in Scottsdale, all within 90 days. The goal; secure major sponsorships and partners, as well as concept, produce and implement Hacienda’s annual Bike Week in Arizona event, “Kick Start” Party, which represents a $250,000 endeavor. Over 10,000 motorcycle enthusiasts attended the event within a 4 hour timeframe. RPartners successfully engaged Nationwide Insurance as the major sponsor, secured an additional 15 partnerships and produced an extravaganza with 4 stages, 7 bands, 3 fashion shows and a VIP lounge for motorcycle celebrities from across the country and entertained over 10,000 guests, a record crowd. Over 50 Scottsdale Police were in place for the event and all 100 retailers within a 3 mile radius authorized the event through the City permitting process.
ADKINS FAMILY DENTISTRY Business to Business Referral Program    Adkins Family Dentistry is a new, “hi touch” family dental practice. The practice draws “trial” patients through a series of ZOOM whitening ads, relying on the Dentist to convert patients and their families after their superior experience. RPartners devised a direct mail, business to business 600 office referral program by creating two unique “credit cards,” targeted to Human Resource Directors, with or without dental insurance. Within the first wave of direct mail, one of the largest and most respected hotel companies in the world, the Marriott Corporation, called and the program will be offered to their existing employees.
SANTIAGO JEWELRY BOUTIQUE
SMARTCAR                                      BROKER AGENT                                         BMW